Hot Website Design is a website design firm providing services to small business owners who are developing their small business website, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMM (Social Media Marketing) as well as graphic design such as company logos, web graphics, business cards, and stationary.

Hot Website Design also provides consulting service for small business printing, direct mail marketing, email marketing, e-commerce and website hosting.

Visit us at

July 11, 2013

Launching and Amplifying your Impact Across Social Channels

What Google's Wildfire Social Marketing Manager Maya Grinberg talks about amplifying a marketing campaign across multiple social media channels. Examples from P&G, The Oscars, Oreo Cookies, Target, Puma and Red Bull.

Key Takeaways:

1. Build an "Always On" Strategy
    a. Have a social plan before and after the key moment in any campaign.
    b. Remain nimble. Know when to plan, and plan to react.
    c. Empower generation C.

2. Think "Social Surround".
    a. Treat each channel in a unique way.
    b. Encourage user-generated content to add authencicity.
    c. Seed cross-network experiences.

3. Create a "Social hub".
    a. Build social Hubs around all major marketing campaigns.
    b. Tightly coordinate online and offline experiences.
    c. Host Social Hubs in multiple places.